Itâs easy to make a mistake on the air, blurt something out, let a biased comment slip.
But a four-minute, elaborately produced taped package?
Thatâs a statement. A carefully constructed message. And, in the case of what aired on Fox News on Wednesday morning, a premeditated attack.
The thing has to be seen to be believed. It is a classic piece of negative propaganda, scary music and all.
The piece starts off with Barack Obama promising change, and then, banging the viewer over the head: A bag of money, labeled a $15.7-trillion deficit. Footage of begging homeless people. The jobless rate ticking up to 8.3 percent (though itâs down from 9.9). Shots of people using food stamps as Nancy Pelosi favorably mentions the program and the unbiased Newt Gingrich rips Obama as a food-stamp president. Rising gas prices. Rising food prices. Foreclosure signs. A pink piggy bank tumbling down the stairs. Speeded-up snippets of unseen voices delivering bad news.
And how did Fox & Friends react to this assault on the senses? âHats off to Chris White,â said co-host Steve Doocy, crediting the associate producer who made the video.
Iâm telling you, Mitt Romneyâs campaign wouldnât have produced this. The RNC wouldnât have produced this. Karl Roveâs group wouldnât have produced this. It is a parody of an attack spot and would have been laughed out of the political arena.
Fox reacted by yanking the video from its website and issuing a tepid statement from executive vice president Bill Shine: âThe package that aired on Fox & Friends was created by an associate producer and was not authorized at the senior executive level of the network. This has been addressed with the showâs producers.â
Thatâs it?
âNot authorizedâ? No denunciation of the video? No apology? No disciplinary action?
Obviously, Rupert Murdochâs network has been battling charges of conservative bias since it launched in 1996. Itâs the network of Sean Hannity, Karl Rove and Sarah Palin, the network that employed Newt Gingrich and Rick Santorum until they ran for president. The network where Glenn Beck called the president a racist and another anchor accused Obama of giving his wife a âterrorist fist jab.â
But Fox also maintains that its straight-news shows, hosted by the likes of Bret Baier, Chris Wallace and Megyn Kelly and Shepard Smith, are fair and balanced. Indeed, Iâve argued that the first three asked tough questions of the GOP candidates at a series of primary debates. And that reporters such as Ed Henry and John Roberts didnât become unfair when they joined Fox from CNN.
But Wednesdayâs video tarnishes the journalists who work at Fox News. Everyone knows that Fox & Friends is a right-leaning show whose hosts have disparaged Obama. During the 2008 campaign, Wallace accused the program of "distorting" what the candidate had said and declared that "two hours of Obama-bashing may be enough."
The fact that the hosts were happy with this latest video assault on the president is nothing short of revealing.
This is a moment of truth heading into the general election. Roger Ailes should denounce the video and criticize his networkâs handling of it. He should make clear that such partisan garbage has no place on Fox News. Otherwise people will assume that Foxâs worst critics are right.
Footnote: TV Newser reports that Chris White may not be at Fox News much longerâbecause he has an offer on the table from CNN. A CNN spokesperson says that the network will not be hiring White.