Welcome to the policy-free campaign.
The Romney camp hopes to make this election a referendum on President Obamaâit offers the chance to win by default. In contrast, the Obama camp is fervently trying to make the election a choice between the two candidates.
Thatâs why Romney has been mealy-mouthed about President Obamaâs executive action on immigration that effectively implements a modified version of the DREAM Act, sidestepping the issue again in his speech to Latino elected officials in Orlando on Thursday.
The speech was elegant but evasive, inclusive in tone but inconclusive in terms of actual policy. When it came time to comment on the DREAM Act move by the Obama administrationâa policy that Romney pledged to veto in the primariesâhere is what he said: âSome people have asked if I will let stand the president's executive order. The answer is that I will put in place my own long-term solution that will replace and supersede the president's temporary measure.â
That means precisely nothing. It gives the impression that Romney backs comprehensive immigration reform, which he criticizes President Obama for not advancing. But of course Romney intensely opposed the bipartisan McCain-Kennedy comprehensive immigration bill backed by President Bush in 2007.
The specifics that Romney did offer in the speechâlike giving green cards to immigrant university graduates, expanding E-Verify or giving illegals who serve in the military a pathway to citizenshipâare already backed by President Obama, with varying degrees of success. Others, like Romneyâs call for a high-tech fence along the border, were already implemented by the Bush administration and in that case abandoned after Boeing wasted $1 billion of taxpayerâs money and couldnât get the technology to work.

And then thereâs this howler: âThe president hasn't completed a single new trade agreement with a Latin American nation.â Apparently, the candidate hasnât heard of the Panama or Colombia Free Trade agreements. Fact-checkers should have a field day.
But accuracy isnât the point when youâre dealing with bumper-sticker policiesânarrative is unfortunately more important than facts. And so we all get a little stupider, day by day, during this campaign.
In some ways, the speech was a microcosm of a strategy weâre seeing over and over in this campaign: attack your opponent but avoid saying what youâd specifically do differently to solve the problem.
âGenerally, it feels like a campaign about who you donât want to lead you,â says former Indianapolis mayor and Harvard Prof. Stephen Goldsmith, who was chief domestic policy adviser to George W. Bush in 2000. âIn such a âgotchaâ polarized negative campaign, making bold policy pronouncements can seem like an unnecessary political risk. This inhibits the willingness to talk about policy specifics because it might make you a target. And that leads to a much less substantive campaign.â
President Obama has so far failed to lay out a compelling argument about how a second term would be different and better than his first one. He hasnât offered a plan to overcome congressional obstruction or explained how he could achieve a grand bargain on long-term deficits and debt this time around. But in contrast to Bill Clintonâs 1996 playbook, which concentrated on small-ball policies like school uniforms, Obama has advanced big-brush policies that resonate deeply with the liberal base, like marriage equality and effectively implementing the DREAM Act.
The presidentâs tendency to expeditiously timed conversions has notably increased in the past few weeks, as national polls have tightened.
But a look through Romneyâs policy pages online offers little beyond boilerplate. Heâs published an agenda for the first 100 days, but it is dominated by campaign-driven contrasts like the Keystone XL pipeline or ambitious-sounding bills that have very little chance of passage.
Romneyâs troubles are symbolized by the fact that the most passionate policy difference between the two parties is health-care reformâand, of course, Romneyâs key legislative accomplishment as governor was to implement just such a plan. The only way to square that circle is to attack "Obamacare," promise to repeal it on day one and act exasperated when anyone brings up the logical inconsistency, or asks what exactly would take its place. Problem solved?
Likewise, a look back at the GOP primary shows that Romneyâs new policiesâlike his tax planâwere put forward in reaction to other candidates gaining traction. Politics is driving policy in the Romney camp more than personal conviction.
The core policy pitch of the Romney campaign is fiscal responsibility, and the slogan âwe have a moral responsibility not to spend more than we take inâ is at the top of every policy page of the campaign website. But in an essay titled âHow Iâll Tackle Spending, Debtâ itâs evident that Romneyâs plan doesnât even begin to add up. He offers a list of base-pleasing spending cuts to âObamacare,â Amtrak, the National Endowment for the Arts, Title X Family Planning and âending foreign aid to countries that oppose Americaâs interests.â
Well, we did the math and even with the most extensive cuts in these areas, Romney would cut about $102 billon from our $15 trillion debt. And even that commitment to fiscal conservatism takes a hit over on the national-security-policy page, where Romney promises to block any scheduled sequestration defense cuts and instead pledges to make military spending 4 percent of GDPâwhich would increase the budget by some $112 billion. In other words, his spending pledge would negate all the spending cuts heâs pledged to make.
So weâre back to baseline. Itâs just shuffling the chairs on the deck of the Titanic, in this case to please the defense-contractor lobby.
In the realm of foreign policy, Romneyâs daily invocation of Obamaâs alleged âapologizing for Americaâ is done against the backdrop of crisis in Syria and Iran. The president is reflexively accused of being weak on these countries but the Romney policy pages actually advance few concrete ideas other than what is already being done. The key difference seems to be style, not substance.
âThis is pablum, nonsense. There arenât any cutting-edge, fresh ideasâ being offered by the candidates, says Melik Kaylan, who covered the Mideast for The Wall Street Journal and now does so for Newsweek International. Romney seems to be advancing policies that are already in place. There is plenty of room for foreign-policy innovation, but those ideas don't seem like they're being embraced.â
Romney has one clear policy edge on Obama that he could credibly advanceâhis administration would not be beholden to unions. He could advance education reform, entitlement reform, or expand skilled-worker visas more than President Obama ever could. That is a message that might rationally resonate with independents, because it is rooted in fact.
Obamaâs best argument is the elephant in the room: behind Romneyâs attack-and-dodge strategy is the stark fact that the GOP nomineeâs key advisers and basic policies are very much in line with the last Bush administration. Romney is no radical; he is the candidate of the Republican establishment. But thatâs a tough sell to voters who arenât exactly demanding a return to the foreign and fiscal policies that helped create the chaos of the past half decade. So the response is to attack the Obama administration relentlessly without offering specific fixes and hope that no one notices or much cares.
The strategy that has worked before. Witness Richard Nixonâs âsecret plan to end the warâ in Vietnam as a candidate that became an escalation of it once he was in office. Or FDRâs opaque promises to end the Great Depression and rhetorical nods toward balanced budgets followed by a post-election vacation on Vincent Astorâs yacht.
For voters, the key question is what the next president will actually do in office. Thatâs why policy matters, especially for challengers. The addiction to negative attacks offers heat but no light. After all, pointing out a problem is very different from having a plan to solve it.