It was inevitable that fashion would find a way to bring The Bling Ring onto store shelves. Sofia Coppola’s new film, which opens in limited release Friday, celebrates the glistening, cocaine-fueled excess of Hollywood in the early ’00s—highlighting Tinseltown’s major style players, whose keen tastes led a teenage crime ring to rob them of fashionable goods. Now New York–based shop and fashion-entertainment platform VFiles has issued a Bling Ring collaboration—a set of official merchandise that’s cheekily packaged in an evidence bag, just like the film’s hot-wired couture.
VFiles founder Julie Anne Quay told The Daily Beast that their collaboration “really plays on [the film’s] energy. For me The Bling Ring’s big takeaway was the energy and power of youth coming together.” The package’s contents hint at early-’00s iconography. A set of nail wraps produced in collaboration with NCLA include Starbucks-logo-inspired decals that read “Rich Bitch Coffee,” recalling the oversize lattes then favored by the diminutive Mary-Kate Olsen. Itty-bitty shorts, created in partnership with MilkFed, Coppola’s original fashion line from the ’90s (now owned by an Asian conglomerate), are emblazoned on the butt with a slew of Bling Ring catchphrases like “I wanna rob” and “Let’s go to Paris.” There are also Ring Pops, the film characters’ candy of choice. The collection ($99) launches at VFiles’s SoHo store and website Friday.
