Rock the Voteâs latest voter mobilization ad will make more than a Lil splash.
The nonpartisan millennial advocacy group is out Tuesday morning with âTurn Out for What,â a parody of rapper Lil Jonâs smash single.
âThe work that Rock the Vote does is incredible,â Lil Jon said in a statement. âItâs cool for me to collab with such an iconic organization.â
The ad features an excited Lena Dunham gyrating across the screen while various celebrities name the political topics that are inspiring them to vote.
âWhatâs up, this is Lil Jon,â the rapper tells the audience, as he lights a spliff as large as his torso. âAnd Iâm turning out for the legalization of marijuana.â
The hilarious PSA features celebrities from Girls, Glee, and Orange Is the New Black talking about the issues that have inspired them to vote, including marriage equality, reproductive rights, human rights, and prison reform.
Rock the Vote spokeswoman Audrey Gelman told The Daily Beast that Lil Jon âtook zero convincingâ to do the video.
âWe wanted to make a PSA that wouldnât make people hit the snooze button,â she added.
âTurn Down for What,â Lil Jonâs original song, is the basis for a catchphrase, a rhetorical question equivalent to âWhy should I sober up?â The only appropriate answer is, of course, âYou shouldnât.â
âWeâve created the 2014 Midterm Election anthem with Turn Out for What,â Rock the Vote President Ashley Spillane said in a statement. âWith all of our partners, weâre demonstrating the impact you can have when you care like crazy about an issue AND vote.â
This is hardly Lil Jonâs first foray into politics. Heâs a staunch supporter of President Obama, and during the 2012 election, he asked âeverybodyâ to dismiss Republican presidential contender Mitt Romney in less-than-elegant terms.
Below you can watch Lil Jon on TMZ in 2010 giving a full-throated defense of Obama and his less immediately âaggressiveâ approach to politics. (Also, when asked to name his favorite president in the history of the United States, Lil Jon responds, âthe other black president,â referring to Bill Clinton.)