Oculus, meet Pixar.
Henry, the pixelated star of Oculus VRâs first animated virtual reality short, is an amiable hedgehog who loves, loves, loves to hug. Being a prickly fellow this creates an obvious pickle that leaves Henry sad and friendless, and as the 10-minute Virtual Reality short film Henry opensâwith narration by Elijah WoodâHenry is celebrating his birthday solo.
Strapping on an Oculus Rift headset transports you into the colorful CG-animated treehouse that Henry calls home. A ladybug flits by, drawing your eyes down and across to take in a fully immersive environment with 360-degree views. When Henry makes his birthday wish hoping for friends to share his big day with, it comes true, bringing six balloon animals to life.
And, shortly, to death: Henryâs cruel fate means at least one of his new friends bursts its magical mortal coil, lending a bittersweet dramatic crux to the short, which I wonât spoil here.
After Facebook forked over a fortune to acquire Oculus VR, the Oculus Story Studio launched last year at the Sundance Film Festival to develop virtual reality âmoviesâ that showcase the technologyâs potential. The five current projects range from Henry to the immersive Bullfighter to Dear Angelica, a short film that thrusts the user into an illustrated world, and beyond. Henry is the first of the five experimental shorts set to debut early next year when the head-mounted Oculus Rift units officially hit the market. Itâs also the most kid-friendly and, surprisingly, emotionally engaging in the way that the best Disney and Pixar output tugs on the heartstrings.
Premiering Henry to journalists this week in a ritzy Beverly Hills mansion, the studioâs creative director, Pixar veteran Saschka Unseld, emphasized a user experience that transcends traditional film, television, or even gaming. Feeling empathy in a virtual reality experience, rather than merely observing or touring a digital environment, is âmost important,â he said.
To that end, Henry the hedgehog is aware that youâre standing inside his living room watching his story unfold. He makes eye contact during moments of high emotionâsadness, despair, elationâsharing in those feelings with the user in an perplexingly intimate, real-time way that can at first feel intensely unsettling, then wondrous.
Henry, Unseld insisted to a roomful of skeptical journalists, âis alive.â
The idea of creating an animated character that could somehow seem to be alive through tracking glances and eye contact came accidentally to Unseld and the small crew of around 15 staffers tasked with dreaming up experimental proofs of concept for Oculus Story Studios, most recruited from the worlds of animation and gaming.
âNo one knew how it was going to feel in VR,â Henry director Ramiro Lopez Dau, a Pixar alum whose credits include Monsters University, Brave, and the 2012 short La Luna, told The Daily Beast. âAre we going to feel anything for this guy? Is it going to be awkward? Is it going to feel stronger or weaker than a movie? This medium is new. Maybe you just wonât connect.â
âIt was fascinating,â Unseld added. âHe looks at you when heâs feeling emotion, when heâs happy or when heâs sad. Conceptually it didnât make sense but at one point we said, maybe in a quiet moment that should happen. And it worked. But it was experimentation.â
Unseld and Co. debuted their first VR film, the creature-in-a-forest tale Lost, last year at Sundance. They have the luxury of developing their slate of varied shorts at their own pace with no set quota from above or specific release dates to hit. âWhen theyâre done, theyâre done,â says Unseld.
The directive of the Oculus Story Studio, for now, is to push the boundaries of experimentation to show other creators whatâs possible within VR storytelling. Itâs only the tip of the iceberg in terms of how Oculus execs are investing in the expansion of VR experiences with an eye toward the future.
For a taste of that long-game vision I had to look no further than Palmer Luckey, the tech prodigy who built his first Oculus Rift prototype at the age of 18 and sold the company to Facebook last year for $2 billion. Now 22, the effervescent Long Beach native and public face of Oculus VR divides his time between the companyâs Menlo Park headquarters and various global offices around the world.
I found Luckey, sporting his signature flip-flops, on a stone bench overlooking the Los Angeles skyline.
âIâve always believed that people want to experience fantastic things that are beyond what they can do in real life,â said Luckey, grinning tirelessly in the sunshine. âPeople have never grown bored of doing things that are outside their own existence.â
Virtual films like Henry are comparatively conventional uses of the technology in Luckeyâs grand plan. And while most consumers donât know what Oculus Rift isâlet alone are planning to buy one when theyâre released in Q1 of next yearâLuckey is certain that VR will be ubiquitous in the next few years to a decade.
âQuality is going to go up. Thereâs going to be more content, and a wider range of content,â he assured. âWhat if I said to you, âYou can put on this pair of sunglasses and itâs a couple hundred dollars, but you can watch a VR recording of a sports game, or hang out with friends in a virtual cafĂ© from all over the world?â I think VR is for you. It just may not be for you right now.â
Luckey foresees a future in which telecommunication happens via VR: That long-distance conference call, hanging with bros in different area codes, gaming and meeting and exploringâweâll all want to socialize virtually. Heâs already tapped close friends to test a prototype version of Oculus Cinema, an application that will allow pals in different cities to watch movies together in shared virtual space.
âIf VR continues to advance to where itâs similar quality to the real worldâand itâs going to happen in our lifetime, and weâre going to get very close in another decade or soâthen it will be the most human form of digital communication ever,â he vowed.
What most laypersons know of VR comes from watching science fiction movies that tend to end horribly for the Luckeys of the world, the early-adopter visionaries pushing technology to its limits. But the movies get it all wrong, Luckey laughs. I rattle off the titles of a few VR classics.
âeXistenZ is a weird movie,â he exclaimed. âHave you heard the twist? The theory is that at the end when they come out and itâs super corporate theyâre still actually in the game. But take The Matrixâ[in the film] people plug into the Matrix to connect with everybody else.â
âThe point is, VR doesnât have to be isolating,â he continued. âRight now, people are isolated from other countries just by geography. But if you could easily mingle and communicate with people from all over the country and the world without ever having to get on a plane and burn gallons of jet fuel to get there, thatâs a net positive for humanity.â
Virtual reality may help bring us closer to realizing artificially intelligent movie characters and save gas money on meetings at the office, but itâs also being exploited for the ultimate coupling of human and digital interactivity: virtual pornography. Is XXX VR a helpful step forward for the VR community?
âThereâs a list of things people want to experience: fantastic things, and naked people. That will never change. We have naked people pictures going back to the cavemen,â Luckey smiled, pausing. âBut I canât go into that.â
The intensely bubbly, intensely private virtual reality wunderkind is mindful not to peel back the curtain too much on his personal life. He will admit to watching Game of Thrones and tech send-up Silicon ValleyââItâs eerily accurate,â he says of the latter. He was once approached to star on a reality TV show about tech billionaires: âThey ran out of billionaires, went down the list, and got to me,â he quipped.
People often ask him what his hobbies are outside of VR, but this is the kid who was tinkering with lasers and Tesla coils at 11, spent years amassing perhaps the largest collection of head-mounted VR systems in the world, and raised over $2.4 million on Kickstarter from eager gaming fans he still engages with on Reddit before his 21st birthday.
âI love talking VR to people,â he said. âIt was my hobby before, and it still is. I live in an apartment with six other peopleâall Oculus people! But mostly Iâm a private dude. Iâm not trying to be the new Kardashians.â