On Sunday, after combing through Hillary Clintonâs publicly released emails for any signs of illness, WikiLeaks stumbled upon what appeared to be a hidden diagnosis. Clinton was even looking into taking pills to fix it.
âClinton & âdecision fatigue.â 2 months later looked into wakeup pills,â WikiLeaks tweeted. The Twitter account then pointed to two of Clintonâs emails, which have been searchable on WikiLeaksâs website since March.
The organization doubled down on its âdiscoveryâ on Monday morning. âClinton looked at drug after suffering from âdecision fatigue,ââ it tweeted.
In the email, sure enough, Clinton responds to a New York Times article about the sometimes paralyzing âdecision fatigue.â
âWow that is spooky descriptive,â she wrote to an aide on Aug. 19, 2011. It looks like a smoking gun.
There is one problem, however: âDecision fatigueâ is not an illness. It is a consumer behavior term for the feeling you get when youâre overwhelmed by the sheer number of options at, say, Costco.
In one of the most famous papers on decision fatigue, subjectsâor maybe we should call them sufferersâare observed on their âwillpower to resist the Mars bars and Skittlesâ at the supermarket.
Thatâs right: According to WikiLeaks, Hillary Clinton is dying of the effects of her many years as a bargain shopaholic.
Jonathan Levav helped popularize the term earlier this decade, when his work on decision fatigueâand how it might affect court rulingsâwas featured prominently in the Times story Clinton read in 2011.
Levav holds a Ph.D.âin marketing.
âThis WikiLeaks idea that decision fatigue is a âdiseaseâ with some kind of medical cure is somewhere between hilarious and ridiculous,â he told The Daily Beast. âNo, itâs not a medical condition.â
But itâs proof sheâs presenting symptoms of something much bigger, right?
âDecision fatigue is just the name for a phenomenon,â said Levav, whoâs an associate professor of marketing at Stanford Graduate School of Business. âWe donât really know if people are literally getting tired.â
These facts, of course, will not deter much of anybody who already believes in the conspiracy that Clinton is dying of an unknown illness. Conspiracy theories planted by fringe websites about Clintonâs health made their way into the talking points of Donald Trump campaign surrogates like Corey Lewandowski and Rudy Giuliani last week.
Giuliani even implored citizens to âdo an internet search for âHillary Clinton illness,ââ which will bring those googlers directly to a video that alleges she has everything from Parkinsonâs to syphilis to brain cancer to autism, and sometimes all of them at once, according to a video on YouTube viewed 3 million times this month alone. That video is hosted on InfoWars, a website owned by Alex Jones, who once alerted his audience to a secret government program producing âpeople with gillsâ and âhumanoids crossed with fish.â
Since WikiLeaks published 20,000 hacked Democratic National Committee emails shortly before the Democratic National Conventionâones that showed some committee staffers openly rooted for Clinton while floating potential smears against primary rival Bernie Sandersâthose tweeting from the organizationâs account have taken what many outlets consider to be a pro-Trump stance. The FBI, along with most independent defense experts, believe the DNC hack was carried out by Russia.
Russia's Kremlin-backed propaganda arm Sputnik was fast to jump on Wikileaksâ "decision fatigue" diagnosis. âClinton Emails Discuss Whether to Take Drug Used to Treat âDecision Fatigue,ââ Sputnikâs wire service wrote on Tuesday. InfoWars quickly followed suit.
WikiLeaks did not respond to a request for comment.
On Wednesday night, WikiLeaks founder Julian Assange told Fox Newsâ Megyn Kelly that he will âabsolutelyâ be releasing more documents about Clintonâs campaign before Election Day.
âI donât want to give the game away, but itâs a variety of different types of documents from different types of institutions that are associated with the election campaign,â he said.
Last week, WikiLeaks tweeted a poll asking its followers who would win the 2016 election. Trump won that poll, 59 percent to Clintonâs 16 percent. A day later, WikiLeaks cited its own poll as a âsignificant increase in online Trump supportââechoing Trump surrogates, who took to Fox and CNN to disavow the accuracy of traditional polling during that same week.
This week, WikiLeaks pushed the Trump campaignâs new talking point: debunked claims about Clintonâs health. The group tweeted about an alleged illness three times on Monday, as websites like The Drudge Report and Breitbart, and Fox Newsâ Sean Hannity pointed to pictures of Hillary Clinton sitting on pillows to prove that she is infirm, or wearing a catheter, or riddled with syphilis.
Itâs impossible to know which disease she has, as WikiLeaks and other Trump surrogates appear to have an acute case of decision fatigue.
âI guess I should be careful challenging WikiLeaks, lest all my emails get leaked,â Levav said.