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Adam Hanft is a decoder of the consumer culture and our branded planet. He blogs for The Huffington Post and FastCompany.com. He is also the co-author of Dictionary of the Future and is founder and CEO of the marketing and branding firm Hanft Raboy. Follow him at Twitter.com/hanft.

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TED Talks Confront Trumpian Reality

CULTURE CLASH

The TED Talks enterprise is transpartisan and above all that (but really secretly kinda liberal). How does it navigate Trumpism in its first major conference of the new era.

Adam Hanft | Published Apr 25, 2017

Why Pepsi and United Got It So Wrong

CLUELESS

The big thumb of corporatism left two of America’s most iconic companies completely blind to their own missteps.

Adam Hanft | Published Apr 14, 2017

Rick Sanchez Licks His Wounds

In his first major interview since being fired for calling Jon Stewart a "bigot," ex-CNN anchor Rick Sanchez talks to Adam Hanft about his bruised feelings, what the media got wrong—and his future plans.

Adam Hanft | Published Jan 09, 2011

The Psychological Strategy of the Tiger Ad and Why It Will Backfire

Nike’s new ad doesn’t just insult the departed. Adam Hanft says it insults us all with a transparent attempt to profit off the fundamental American belief in redemption.

Adam Hanft | Published Apr 09, 2010

The Scariest Health Care Ads

Which side of the Obamacare debate is winning over voters and senators? Adam Hanft puts the ads under the microscope. Plus: Watch the best and worst commercials.

Adam Hanft | Published Aug 15, 2009

Obama's New Reverend Wright

He may not be as controversial as Jeremiah Wright, but Skip Gates has become Obama’s latest racially polarizing friend. Adam Hanft rereads Professor Gates’ analysis of the Wright controversy through the lens of the professor’s arrest.

Adam Hanft | Published Jul 27, 2009

Uncle Walter Was Too Old for Prime Time

The media may be celebrating Cronkite now, but Adam Hanft says it was they who pushed the veteran anchor out in a futile quest for the new and trendy.

Adam Hanft | Published Jul 18, 2009

Why Did Visa and MasterCard Get Off Scot-Free?

As Obama and Congress, fed by populist rage, crack down on bank credit-card issuers, they’ve let off the two giants most responsible for plastic run amok: Visa and MasterCard.

Adam Hanft | Published May 20, 2009

Making the Stimulus Sexy

Team Obama gave us a stimulus. What they didn’t give us was a reason to love it, to hug it, to make it our very own.

Adam Hanft | Published Feb 21, 2009

How Bankers Screwed Up Their PR

Had the kings of Wall Street not been so oblivious, they could have taken some immediate steps to prevent the drastic cuts to their salaries.

Adam Hanft | Published Feb 07, 2009

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