The 1,500-hundred seat monstrosity McDonald’s has planned for the London Olympics will place the chain firmly atop the fast-food podium. But nutrition advocates in Britain say that the temporary 32,000-square-foot Golden Arches location—which is only the largest of four locations at the Games—sends the wrong message at a, you know, sporting event. “The one in the Athletes Village is likely to be the busiest of all of them, and athletes know more than most people what they should and shouldn’t be eating,” said Jill McDonald, chief executive of the burger behemoth’s U.K. arm. McDonalds will bring in 2,000 staffers to work the four outlets, and it’s estimated that fries, shakes, and Big Macs will be sold to 1.7 million Game-goers.