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What Made the Beatles So Big? Diagnosing ‘Beatlemania’

Love, love me do

Fifty years ago this month the Daily Mirror first diagnosed ‘Beatlemania’ as it was sweeping the world. But what explains the phenomenon? An excerpt from a new book explains.

John McMillian
John McMillian
articles/2013/10/30/what-made-the-beatles-so-big-diagnosing-beatlemania/131029-mcmillan-beatlemania-tease_l738un
AP
John McMillian

John McMillian

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