Science

Why ‘Lady Doritos’ Are Sexist, Scientific Nonsense

NEVERTHELESS SHE CRUNCHED

PepsiCo CEO Indra Nooyi said the company was looking to create women's-oriented snacks in the most recent ‘Freakonomics’ podcast. Science shows that’s completely unnecessary.

Tanya Basu
Tanya Basu 

Senior Editor, Science

lady doritos charles spence gastrophysicist crunch pringles study men women male female gender sex food sexism yellow doritos
Photo Illustration by Sarah Rogers/The Daily Beast
Tanya Basu

Tanya Basu

Senior Editor, Science

tanyabasu

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