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Yahoo Aims to Achieve Turnaround Dream With Hire of Marissa Mayer

Hail Mary Pass?

The tech giant is hoping its youthful new CEO will restore the vitality of a franchise and brand that are on the precipice of irrelevancy and viability, says Zachary Karabell.

articles/2012/07/17/yahoo-aims-to-achieve-turnaround-dream-with-hire-of-marissa-mayer/marissa-mayer-karabell_pdjw26
Amanda Edwards, PictureGroup / AP Photo

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