Culture

Abercrombie & Ditch: The Fall of the House of Tween

Preppy Implosion

For years, Abercrombie & Fitch was the go-to store for teenagers who wanted to buy into its preppy, sexed-up aesthetic. Now, the brand is floundering. How did it go so wrong?

Lizzie Crocker
Lizzie Crocker
articles/2014/12/10/abercrombie-in-trouble-fall-of-the-house-of-tween/141209-Crocker-abercrombie-tease_lxe722
The Daily Beast
Lizzie Crocker

Lizzie Crocker

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