AMC Is Making a Valiant Effort to Stop Moviegoers From Singing Along to ‘Wicked’

Theater kids have been singing during screenings of Wicked, and AMC isn’t having it. With the movie adaptation of the hit Broadway musical—starring Cynthia Erivo and Ariana Grande—set to appear in theaters across the U.S. on Friday, the movie theater chain is planning to air a 30-second ad ahead of screenings that implores attendees not to belt out the show’s immensely catchy numbers, Vulture reported. And yes, that even includes “Popular.” Some attendees of early screenings for the flick told The New York Times they were put off by their fellow audience members’ blatant disregard for movie theater norms. “It started slow. Then people heard each other—it was like they encouraged each other,” attendee Angela Weir told the Times. “It was a beautiful scene, and then you’re taken out of it.” But those with the irresistible inclination to join Grande, Erivo, and the rest of the cast need not fret too much. About 1,000 North American cinemas will host special sing-along showings of Wicked beginning after Christmas, Variety reported earlier this week.