‘Anti-Woke’ Water Makes a Splash at Conservative Conference

A conservative water brand that claims to offer right-wingers an anti-woke protest in a bottle made its pitch to attendees at Turning Point USA's People's Conference this weekend. “Freedom2o,” which makes disposable water bottles with labels like, “This water isn’t free, but your speech is,” ran a spot at the conservative conference attended by GOP heavy-hitters like former President Donald Trump and his son, Donald Trump Jr. The spot, first posted on X, features company founder Elizabeth White saying, “It’s not just refreshing, it’s rebellious, and it’s unapologetic to drink this in public.” She also says the water “isn’t just about what’s inside the bottle, it’s about the message it sends with every sip.” White previously told the New York Post she got the idea for the brand while watching the Republican debates, where she noticed audience members drinking water that had “no connection to the people drinking it.” “Kevin McCarthy was drinking Dasani—which is left, right and center,” she said. “If he drank Freedom, I think he would still be Speaker of the House.”