Skip to Main Content
Newsletters
Crossword
SUBSCRIBE
LOG IN
ALL
CS
CHEAT SHEET
NEWSLETTERS
LOG IN
Cheat Sheet
Media
Obsessed
Royals
Politics
Opinion
Innovation
U.S. News
Scouted
My Account
Manage Newsletters
Subscription Offers
Need Help?
LogOut
HOMEPAGE
Archive
What In My Brain Makes Me So Loyal To My Hopeless Sports Team?
We Are the Champions
Not a Heat or Spurs fan? Then you’ve lost. Kevin Fixler on a new book that looks at why we go back for more when the odds are so low.
Kevin Fixler
Published
Jun. 17 2013
10:43AM EDT
Brendan Maloney/AP
Kevin Fixler
kfixler
Got a tip? Send it to The Daily Beast
here
.
Trending Now
Politics
Elon Musk Cries Conspiracy Over Claims He’s Usurped Trump’s Power
Josh Fiallo
scouted
The Best Gifts For Gen Z Folks, According to a Gen Z’er
Daisy Maldonado
scouted
The Best Gifts for Stubborn Giftees Who Swear They “Don’t Want Anything”
Mia Maguire
scouted
The Best Adult Advent Calendars to Countdown to the Holidays in 2024
Layne Van Vranken
Politics
Trump Picks Fight With Pope With Pick for New Vatican Ambassador
Amethyst Martinez