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Grammys Grab Massive Ratings

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Likely more than 37 million viewers.

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Mark J. Terrill / AP Photo

The sad news of singer Whitney Houston’s death may have boosted the Grammy Awards’ viewership Sunday night, as early data show it had a massive 25.8 rating and a 38 share, a whopping 44 percent increase from last year. The 2011 Grammys had 26.7 million viewers and a rating of 10, with a 27 share. This year’s show could have captured more than 37 million viewers. CBS, which broadcast the show, more than doubled the three other major networks combined.

Read it at TV Media Insights