Longtime Republican pollster Frank Luntz told ABC News that Kamala Harris was incredibly misled throughout her run for President.
Much of Harris’ campaign revolved around fact-checking Donald Trump, and presenting herself as the antithesis of the polarizing businessman-turned-President.
Luntz, however, said that this election taught him that to some voters the “truth” doesn‘t matter, and that Harris should have focused on building her own image and policies rather than bouncing off of Trump’s more insane comments.
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“Bottom line, what was the factor with these people that were undecided and then broke against Kamala Harris?” host Jonathan Karl asked on Sunday’s This Week.
“They did not like either candidate, that was clear,” Luntz said of Harris’ failure to win swing voters.
“They thought that Trump was offensive and abusive in his language, and polarizing, but in the end, she didn’t answer the question that they wanted to know. What are you going to do in the first hour, in the first day, in the first week, the first month and so on?
“They felt they had the right to hear this, and if she won’t tell them that, then they couldn’t give her their vote. And other voters, not just the young voters felt she wasn’t–she never came clean with what she wanted to do, and the fact she changed her positions in some issues, she never really explained it.”
“Did she talk too much about Trump?” asked Karl.
“It was too much defining what Trump was–” Luntz began.
“Not defining herself,” the ABC host finished.
Luntz then passed the buck onto Harris’ advisors, claiming that the entire basis of her campaign set her up to fail.
“Jon, we all know what Trump is. We experienced him for four years,” he said.
The pollster concluded: “Whoever told her to focus on him committed political malpractice because in the end, you cannot change someone’s point of view on him. It was all about her.”
