Elections

‘Dark Brandon’ Accounts for Half of Joe Biden Merch Sales

THANKS, MAGA!

More than half of all campaign store sales are for items featuring the meme.

Joe Biden as Dark Brandon.
Belbury/Wikimedia Commons

MAGA’s embrace of the dopey “Let’s Go, Brandon!” refrain has turned into a windfall for Joe Biden. Merchandise featuring the “Dark Brandon” meme accounts for more than half the sales from the president’s campaign store, according to Axios. And the Biden team is running with it, whipping up new items to add to the 43 existing ones even as the campaign struggles to pull in small-dollar donors.

Read it at Axios

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