In the winter of January 2020, Democratic Rep. Alexandria Ocasio-Cortez (D-NY), a member of the partyâs informal left-wing House bloc dubbed âThe Squad,â temporarily backed away from the campaign of Vermont Senator Bernie Sanders in the lead-up to the Iowa caucuses, after enthusiastically supporting him.
Among the reasons she reportedly âgrew less interested in helping Sandersâ campaignâ was Joe Rogan.
Sandersâ campaign had touted a quasi-endorsement from the wildly popular podcaster, who has a record of inviting controversial guests on to spew conspiracies and bigotry while dabbling in both himself, apparently unnerving Ocasio-Cortez and her team in the process.
Four years later, the Democratic nominee for president, Vice President Kamala Harris, who has Ocasio Cortezâs fervent backing, is in discussions to appear on Roganâs The Joe Rogan Experience.
It marks a dramatic 180 from the Democratic movementâs response to Sanders merely noting Roganâs praise four years ago.
Reuters reported Monday that Harris campaign officials were in talks with Roganâs team about having her on the show, which former president Donald Trump has said he plans to appear on before election day.
The arguments for and against appearing on Rogan remain little changed.
First, thereâs the baggage.
Rogan falsely claimed âactivistsâ were behind California wildfires and touted a conspiracy theory associated with climate change denial that claims shifts in the earthâs magnetic poles bring about natural, apocalyptic catastrophes like the flood in the biblical story of Noahâs Ark.
Nearly 300 doctors, physicians and science educators wrote to Rogan's distributor, Spotify, when he spread Covid-19 information, including claiming young people didnât need to get vaccinated and promoting the taking of veterinary drug ivermectin to treat the disease.
In 2022, he apologized after a compilation of clips of him repeatedly saying the N-word went viral.
Among his past guests are Gavin McInnes, founder of the far-right neo-fascist group Proud Boys, and Alex Jones, the malicious conspiracist who waged a years-long campaign against parents whose children were murdered in the 2012 Sandy Hook massacre.
It could be pointed out that Howard Stern, the reformed shock jock whose show Harris appeared on last week, has a decades long archive of sexist and racist broadcasts. But Stern has backed away from his past antics in recent yearsâthough heâs also paid his way into the Democratic fold, attending top dollar fundraisers.
But, unlike Stern, one need not reach years into the past to find Roganâs controversies. Earlier this year, his Netflix standup special Burn the Boats was criticized for his mocking trans people and preaching vaccine skepticismâand, arguably more important for a standup special, it was also unfunny, reviewers agreed.
But then there is the case for Rogan, for which the Sanders campaign made a compelling argument in 2020.
Rogan has a giant audienceâtens of millions of subscribers across Spotify, YouTube, Instagram and X. That audience skews heavily male (81%) and young (56% between 18 and 34), demographics relatively immune to legacy media (only 12% of Roganâs audience says they trust newspapers).
The best way to reach themâagree or disagree with all of their viewsâis on their turf. If some of them join the Democratic fold and help defeat Donald Trump, great.
Sanders, in fact, had already appeared on Roganâs show months before the endorsement controversy. In his interview, he took advantage of Roganâs deferential interview styleâpart of the reason why right-wing guests on the show frequently make crazed claims without being challengedâto hammer home his message of economic justice directly to the hostâs massive digital congregation.
âThe goal of our campaign is to build a multi-racial, multi-generational movement that is large enough to defeat Donald Trump and the powerful special interests whose greed and corruption is the root cause of the outrageous inequality in America,â the Sanders campaign told Vanity Fair in 2020. âSharing a big tent requires including those who do not share every one of our beliefs, while always making clear that we will never compromise our values.â
Sanders was pilloried by Democratic aligned organizations like MoveOn and the Human Rights Campaign. They may yet issue similar reprisals if Harris does ultimately agree to appear on Rogan.