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Donald Trump Is the First Brand President, and That’s Dangerous

THE BUYING OF THE PRESIDENT

A brand doesn’t have to be truthful to be successful, but it must never change and must deliver on its promise. Imagine that applied to the White House.

Clive Irving

Published Nov. 19 2016 12:01AM EST

Photo by Visions of America/UIG via Getty Images

Clive Irving

Clive Irving

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