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Earnings Season: Short-Term Focus, Long-Term Harm

Too many executives are willing to sacrifice the future for the present. Roger Martin on why it's the whole game that matters—not just the the earnings score at the end of the quarters.

articles/2011/05/06/earnings-season-short-term-focus-long-term-harm/martin-short-term_178551_kwez2c
Ben Liebenberg / AP Photo

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