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Eat Pray Love Merchandise

The Julia Roberts movie has fueled a $350 million industry based on chick lit. But inside the numbers, the book looks less like a business juggernaut—and more like an innovative Hollywood marketing campaign.

Published Aug. 16 2010 10:53AM EDT

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-1_gnrigc — Courtesy of Dogeared

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-1_mlzfvw — Dogeared’s tote, $22
Courtesy of Dogeared

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-2_xbjuwu — Sue Wong clothing line
Courtesy of Sue Wong

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-3_mvddzc — Kohl’s sweepstakes

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-4_knrujp — Kensington Tours Bali tour, from $1,155 per person

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-5_pywj1q — Embossed pasta bowls, from $14.99

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-6_jwzbqx — Republic of Tea Eat Pray Love Teat, $10.99

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-7_jwj00o — San Antonio’s “Eat Pray Love in San Antonio” promotion

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-8_kd1zvk — Sony E-reader bundle, $149.99

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-9_yxng1q — “Search

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-10_zsozpz — Micato Safari’s Inspirational India tour, from $19,795 per person

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-11_twxgth — Lancome Juicy Tubes lip gloss, $36

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-12_isufgp — Fresh perfume, $32
Courtesy of fresh

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-13_jaztig — Cost Plus World Market Hako Media Cabinet, $279.99

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-14_vpsqxe — Spirit Quest Tours EPL Bali tour

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-15_ir2k7v — Set of 3 Prints, $36
Courtesy of MursBlanc

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-16_sfdh9a — Embroidered pillowcase pairs, $29.95

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-17_xwfymy — Copper necklace, $42
Courtesy of lionart

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-18_rqlwtj — Eat Pray Love wall art letters, $165
Courtesy of Kids' Love Letters

galleries/2010/08/16/eat-pray-love-merchandise/eat-pray-love-merchandise-19_bwkduq — STA travel sweepstakes