Apple is pulling all of its advertisements off of the social media platform X, formerly Twitter, Axios reported Friday, citing sources. It comes after the tech company’s promotional material was placed next to pro-Nazi posts, and as the platform’s owner Elon Musk openly supportedantisemitic conspiracy theories. Apple has followed in the footsteps of fellow major advertiser IBM, despite X CEO Linda Yaccarino doing damage limitation Thursday, saying that the company had been “extremely clear about our efforts to combat antisemitism and discrimination.” Disney, Lionsgate, and Warner Bros Discovery all announced that they would be suspending advertising on X as well.
