Vice President Kamala Harris’ interview with Fox News host Bret Baier was a ratings smash—netting over 7.1 million viewers only 20 days before the presidential election in November.
The Harris campaign’s gambit to sit down for an interview with the conservative-leaning cable news channel certainly got her message out to viewers. The contentious interview was the highest rated of all of Harris’ recent appearances on cable news shows during her media blitz—including her appearance on 60 Minutes, which was watched by 5.7 million viewers, according to early Nielsen data released by Fox News.
It also surpassed her September interview with CNN’s Dana Bash—another contentious back-and-forth which drew in 6.3 million viewers, according to Nielsen.
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Even more people tuned in to watch a rerun of the Baier interview at 12:00 a.m., bringing the total viewership up to 8.5 million, Fox said.
About 882,000 of those viewers in the first broadcast were in the coveted 25-54 demographic, a number that grew to at least 1.2 million after the midnight broadcast, according to Fox.
Fox also broadcast an event with former President Donald Trump on the same day—a town hall in Georgia focused on womens’ issues moderated by Fox News host Harris Faulkner. The event, which was attended only by women, saw about 2.9 million viewers, with only about 338,000 viewers in the 25-54 age range.
However, the time slot could have affected viewership—Special Report with Bret Baier aired at 6:00 p.m., while the town hall aired at 11:00 a.m.
