Pictures of Prince Harry playing pool naked in Las Vegas were seen by 154 million people and generated free publicity worth $23m for Las Vegas.
The 28-year-old royal caused controversy when nude photographs of him playing strip billiards with a bevy of beauties were published online in August, but according a new report issued by the Las Vegas Convention and Visitors Authority (LVCVA) the incident has given the city a major tourism boost.
LVCVA Board Chairman Tom Collins told a recent board meeting: ''God bless Prince Harry. He made us a bunch of money'', according to TMZ.
The agency is reportedly unsure of exactly how much the scandal boosted profits but officials say there is no doubt that the scandal had a positive effect on their economy.