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Hershey Announces Major Reversal After Founder Family’s Fury

THERE’S NO WRONG WAY?

The grandson of the inventor of Reese’s Peanut Butter Cups accused Hershey of damaging the brand’s reputation.

CHICAGO, IL - JULY 16:  Hershey's chocolate bars are offered for sale at the Hershey's Chocolate World store on July 16, 2014 in Chicago, Illinois. The store, located along the Magnificent Mile, sells Hershey products, gifts, and souvenirs. Hershey Co., the No.1 candy producer in the U.S., is raising the price of its chocolate by 8 percent due to the rising cost of cocoa. This is the company's fist price increase in three years.  (Photo by Scott Olson/Getty Images)
Scott Olson/Getty Images

Hershey says it will return all Reese’s products to their original recipes after the founder’s grandson blasted the company for replacing key ingredients with cheaper alternatives. The change will come into effect next year. While standard Reese’s Peanut Butter Cups have continued to use milk or dark chocolate, some seasonal items, such as mini Easter eggs, are made with coatings containing less chocolate. Those products will return to their original milk and dark chocolate recipes in 2027. The reversal comes after Brad Reese, grandson of company founder H.B. Reese, publicly accused Hershey of damaging the brand’s reputation by replacing key ingredients with alternatives on some products. Speaking to the Associated Press, he said he had to throw out a bag of Reese’s Mini Hearts because it was “not edible.” Hershey said it will also make other changes next year, including shifting to natural colors, updating Kit Kat to make it creamier, and increasing research and development spending by 25 percent. The company has faced pressure from rising cocoa prices in recent years. Hershey has owned the H. B. Reese Candy Company since 1963.

Read it at The Associated Press

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