Culture

How the 4/20 ‘Weed Day’ Celebrations Sold Out to the Man

BIG MONEY

The ‘stoner’s holiday’ has gone mainstream, with makeup brands and Ben & Jerry’s launching new products and promotions to celebrate. But not everyone is cheering.

Alaina Demopoulos
Alaina Demopoulos
190416-Demopoulos-weed-tease_txaqcw
Photo Illustration by Kelly Caminero/The Daily Beast/Getty
Alaina Demopoulos

Alaina Demopoulos

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