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HOMEPAGE
Fashion
How Fashion Fell in Love With the Virtual Influencer
UNREAL
Major brands like Alexander McQueen, Nike, and Thierry Mugler are using virtual influencers. But fashion observers wonder if a not-real being can truly sell real life clothing.
Kristopher Fraser
Published
Nov. 2 2022
4:58AM EDT
Photo Illustration by Erin O’Flynn/The Daily Beast/Getty, @noonoouri/Instagram, @yoox/Instagram and Prada/YouTube
Kristopher Fraser
krisfashion1
kristopherfraser1@gmail.com
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