Fashion

How Fashion Fell in Love With the Virtual Influencer

UNREAL

Major brands like Alexander McQueen, Nike, and Thierry Mugler are using virtual influencers. But fashion observers wonder if a not-real being can truly sell real life clothing.

Kristopher Fraser
Kristopher Fraser
221101-fraser-virtual-fashion-influencers-hero_zlmmrf
Photo Illustration by Erin O’Flynn/The Daily Beast/Getty, @noonoouri/Instagram, @yoox/Instagram and Prada/YouTube
Kristopher Fraser

Kristopher Fraser

krisfashion1

kristopherfraser1@gmail.com

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