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How Nutella Conquered America

Ravenous Fans

It’s been a staple on European shelves for years, but the hazelnut spread’s path to cult status here has been slower. On its 50th anniversary, the brand is celebrating its U.S. niche.

Emily Shire
Emily Shire
articles/2014/05/21/how-nutella-conquered-america/140520-nutella-shire-tease_xfqaao
Stefano Rellandini/Reuters
Emily Shire

Emily Shire

eshire

eshire89@gmail.com

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