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How the Grateful Dead Invented the Ice Bucket Challenge

LONG, STRANGE TRIP

Decades before the Internet, the band created viral marketing by giving away their music for free, building a social network, and having fun.

articles/2014/08/24/how-the-grateful-dead-invented-the-ice-bucket-challenge/140822-barnes-greatful-dead-tease_wdwu17
The Daily Beast

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