Movies

‘I Love New York’ Campaign Mastermind Bobby Zarem Dies at 84

PR LEGEND

Bobby Zarem launched many stellar careers and is one of the brains behind the infamous ‘I Love New York’ tourism campaign.

Kana Ruhalter
Kana Ruhalter 

Breaking News Intern

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Patrick McMullan/Getty Images
Kana Ruhalter

Kana Ruhalter

Breaking News Intern

kanaruhalter

kana.ruhalter@thedailybeast.com

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