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Idol’s Ratings See Big Drop

Television

Premiere down 13 percent.

Steven Tyler plus Jennifer Lopez doesn’t equal Simon Cowell: Ratings for the premiere of American Idol’s 10th season dropped double digits—13 percent overall, and 18 percent in the 18-49 demographic. The premiere’s 26.1 million viewers are down from 29.9 million last year and from the series’ high of 37.4 million viewers in 2007. The show could figure to lose even more viewers as the season progresses, as many of the premiere’s viewers were likely checking out Tyler and Lopez’s debut out of curiosity.

Read it at The Hollywood Reporter