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Inside the Boom Boom Room

New York’s Boom Boom Room is the new exclusive nightspot for celebrities, fashionistas, and socialites. Jacob Bernstein on André Balazs’ pleasure den. VIEW OUR GALLERY.

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Since it opened back in September, the 18th floor of the Standard Hotel has been the hottest nightspot in New York, with a door policy tougher than Studio 54’s and a design that’s neo-Rainbow Room.

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On opening night, owner André Balazs held court with Madonna, Jesus Luz, and Steven Klein. (In a nearby booth were Demi Moore and Ashton Kutcher.) A few weeks later, Madge and her latest boy toy were back for a party they hosted to celebrate the DVD release of Valentino: The Last Emperor.

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It was a fashion summit on opening night as Donna Karan and Calvin Klein walked around hand in hand, both of them marveling at the space.

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Also on opening night, Courtney Love gets close to Lazaro Hernandez and Jack McCollough from Proenza Schouler.

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If a nightclub has an opening and Lindsay Lohan wasn’t there to celebrate it, did it really open? Here, the actress/designer/tabloid fixture takes a breather with model Devon Aoki and photographer Steven Klein.

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Less than 24 hours after the space’s unofficial opening, the Boom Boom Room was packed yet again, for a party Purple Magazine held during Fashion Week, attended by Chloe Sevigny photographer Terry Richardson

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Valentino flanked by Daphne Guinness at the party celebrating the DVD, Valentino: The Last Emperor.

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On September 23, socialite Lydia Hearst was among the boldface names who showed up at the 10th anniversary celebration of J’Adore, the fragrance from Dior.

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Also in September, The New York Times’ T Magazine had its fifth anniversary, where the guest list included Sean Lennon and his girlfriend Charlotte Muhl.

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The gorgeous bar at the center of the room. You can see the Rainbow Room’s inspiration, but the design is all its own. The only thing missing is Don Draper sipping a martini.

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At the afterparty for a New York screening of Pedro Almodóvar’s Broken Embraces, Wilhemina Models President Sean Patterson poses with the Black Eyed Peas’ diva.

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The editor of French Vogue and longtime muse to Tom Ford, Carine Roitfeld was one of the first fashion trailblazers to make it to the Boom Boom Room back in September.

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No nightclub earns its VIP stripes if celebrities don’t show up courting danger. Here, Jared Leto walks to the edge of the roof and shows he’s not afraid of heights.

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A waitress serves drinks in her fabulous all white uniform.

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Models, including Miranda Kerr and Lily Aldridge, have made the scene since the 18th floor of the Standard started admitting VIPs back in September.

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The Standard’s impresario, André Balazs, in his trademark white blazer (no tie) at the bar.

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