On Monday, Pornhub, one of the largest porn distribution platforms in the world, announced that it would remove all content submitted by unverified usersâeffectively disappearing some 10.6 million videos in a single day. Over the weekend, the MindGeek subsidiary hosted a library of 13.5 million videos. By Tuesday morning, that number had dwindled to just 2.9 million.
The overhaul came after a controversial opinion piece earlier this month from New York Times columnist Nicholas Kristof. The column, titled âThe Children of Pornhub,â highlighted several victims of statutory rape and their experiences with the platform, calling for âsearch engines, banks or credit card companiesâ to demonetize it. The article prompted Mastercard and Visa to investigate Pornhub for illegal material, and subsequently to cut ties with it, along with MindGeekâs other properties, including Brazzers, Redtube, and XTube.
Part of Kristofâs case against Pornhub rested on the work of an activist campaign called #Traffickinghub. âConcerns about Pornhub are bubbling up. A petition to shut the site down has received 2.1 million signatures,â Kristof wrote, referring to a petition circulated by the campaign. âAn organization called Traffickinghub, led by an activist named Laila Mickelwait, documents abuses and calls for the site to be shut down.â
Last week, following the announcement of Pornhubâs policy changes, Kristof took a victory lap, applauding the campaign again in a second column. âVisa and Mastercard are reviewing their ties with Pornhub; there are calls for criminal prosecutions,â Kristof wrote, âactivist groups like Traffickinghub are demanding action.â
Neither piece elaborated on the origins of the #Traffickinghub campaign, which The Daily Beast investigated last month. The movementâs founder, Laila Mickelwait, works for the Christian âanti-traffickingâ non-profit Exodus Cryâa fringe evangelical group with far-right ties that aims to abolish the commercial sex industry entirely. The campaign, which germinated in the pages of the Washington Examiner, was also co-sponsored by the National Center on Sexual Exploitation (NCOSE), the nonprofit formerly known as Morality in Media and once the ânationâs loudest voice against adult pornography.â
Mickelwait and Kristof did not respond to requests for comment. Pornhub declined to comment on the op-ed or campaign, pointing instead to their statement on the organizations. In the statement, Pornhub fingered the two groups as evidence that the campaign took issue not with the companyâs content moderation but with its business as a whole.
âIt is clear that Pornhub is being targeted not because of our policies and how we compare to our peers, but because we are an adult content platform,â Pornhub wrote. âThe two groups that have spearheaded the campaign against our company are the National Center on Sexual Exploitation (formerly known as Morality in Media) and Exodus Cry/TraffickingHub. These are organizations dedicated to abolishing pornography, banning material they claim is obscene, and shutting down commercial sex work.â
In the immediate aftermath of Kristofâs first piece, Mickelwait started a GoFundMe fundraiser to raise money for one of the women he interviewed. The page, which cited the article, set a $20,000 goal, promising that â100% of all funds received will go directly to victims.â
Three days later, the campaign had raised $38,000, adjusted its goal to $50,000, and changed its phrasing: âAll funds received will go directly to support victims and will be managed and disbursed by The Rebecca Bender Initiative, a leading US organization dedicated to assisting survivors of commercial sexual exploitation and trafficking.â Notably, Rebecca Bender sits on the board of Exodus Cry.
By December 10, the GoFundMe had raised $75,000 and amended the language to include an organization called âElevate Academy.â The organization is also run by Rebecca Bender, and is a partner of Exodus Cry.
In his follow-up piece, Kristof reported that one of the women he interviewed had received aid from the GoFundMe. âIâm thrilled to report that Fleites has been deluged with offers of housing, jobs, education and counseling, and she and her dogs have moved into a long-stay hotel with help from a GoFundMe backed by readers,â he wrote.
Dr. Nicole Prause, a scientist at the research institute Liberos who specializes in human sexual behavior, found the decontextualized reference to #Traffickinghub concerning. After co-authoring a high-profile study on pornography addiction, which challenged the idea that sex or porn could elicit a neural response similar to drug or alcohol addiction, Prause became a frequent target of anti-pornography advocates, several of them linked to Exodus Cry.
âIn the New York Times piece, some of the phrasing was concerning, just because of my own experience,â Dr. Prause said. âI feel like weâve seen some of this in anti-abortion rhetoric, where folks who oppose abortions will talk about âchild murder,â and then when thereâs violence against doctors who perform these procedures they disavow it. Some of the language in [Kristofâs] op-ed concerned me, because we [female researchers] are already getting death threats.â
Prause has claimed some advocates have sexually harassed her and sent her death threats.
Pornhub has come under attack in the past year for its inaction against sex trafficking on the platform. Last year, 22 Jane Does sued a pornograpy production company called GirlsDoPornâa former Pornhub Content Partnerâfor using fraud and intimidation to coerce young women into shooting adult videos, promising that the footage would never be released online or in North America. Pornhub, which contracted with the company since 2011, allegedly hosted, marketed, and profited from the videos until as late as 2019, when a federal indictment shut the website down. The operators of the site were charged with sex trafficking and conspiracy to commit sex trafficking.
âMaking the general public register with Pornhub is a good start but that alone would not have helped my clients,â said Brian Holm, an attorney who represented Jane Does in the 2019 civil case. âMindGeek did not sever its partnership with GirlsDoPorn until the people running it were in jailâa time when GirlsDoPorn was no longer profitable to MindGeek anyway. It shouldnât take a four-year civil lawsuit and an indictment for companies to dump sex traffickers from their platforms. MindGeek should have had policies relating to who it lets into its partnership programs and what is necessary to remain in the program.â
Shortly after Pornhub removed unverified content, Holm and his colleagues filed a lawsuit against its parent company, MindGeek, on behalf of 40 Jane Does. The latest suit, filed Tuesday, alleges that MindGeek knowingly profited from GirlsDoPornsâ sex-trafficking operation, ignoring the complaints of the companyâs victims. The suit, which has been in the works for several months, requests more than $80 million in punitive and compensatory damages.
Sex workers who spoke with The Daily Beast received the news of Pornhubâs changes with ambivalence. âEverybody was outraged by the fact that they could lose a significant form of income if a major platform isnât taking mainstream forms of payment,â said Curvy Mary, a performer who participates in Pornhubâs Model Program, âwhich could potentially take away a big chunk of our customer base.â
âFirst of all, if underage girls are being exploited that has to stop,â said Ginger Lynn, an OnlyFans and Sext Panther worker, whose business is unaffiliated with Pornhub. âWe can all agree on that. âHowâ is the question. Mainstream internet companies deal with the same issues. Facebook reported 84 million instances of child sex abuse material [Editorâs note: Lynn is referring to a study conducted by English nonprofit the Internet Watch Foundation, referenced in Kristofâs initial article]. In the same time, the Internet Watch Foundation reported only 118 incidents on Pornhub. But credit card companies arenât stopping processing on mainstream sites. Pornâas it always hasâgarners extra scrutiny.â
The Internet Watch Foundation and the National Center for Missing and Exploited Children did not immediately respond to requests for comment.
Jasmine Johnson, a sex worker and clinical therapist who produces sex education videos for Pornhub under the name Jet Setting Jasmine, said the crackdown was overdue.
âIt is going to be a positive impact for a couple of reasons. One is that to be a sex worker you have to be participating consensually in whatever work that youâre doing,â Jasmine said. âIf people are underage or unidentifiable or non-consensual, thatâs not sex work. This is delineating people who are truly sex workers versus people who are exploiting places where sex workers can place their content, exploiting sex workersâ content, and exploiting people who have nothing to do with the sex work industry.â
UPDATE: A previous version of this story mentioned an unproven allegation that is still being litigated in court. It has since been removed.