The brand had been suffering “performance” issues after becoming a target of backlash due her dad's policies.
Leah Millis/Reuters
President Trump’s daughter and senior advisor Ivanka Trump is shutting down her namesake fashion brand, the Wall Street Journal reported Tuesday. The business will close more than a year after she left the company to take her current role in the White House. Current company president Abigail Klem, who took the helm after Ivanka left, told all 18 employees that the company would be closing Tuesday. Trump had reportedly been thinking about the move for months as “she grew frustrated by the restrictions she placed on the company,” and was unsure if she would re-enter the retail industry after her White House tenure. She told the Journal that “making this decision now is the only fair outcome for my team and partners.” When Donald Trump took the presidency, sales of his daughter’s brand soared—but it has since been a target for backlash against the president’s policies. Department stores Nordstrom and Hudson’s Bay have stopped selling Ivanka Trump’s brand due to “performance” issues. The label has also landed the first daughter some in some ethical hot water in the past, as wearing her own products at White House events raised concerns that she was violating federal ethics rules.
