Kamala Harris Has Joined TikTok

HELLO, GEN Z

Clay Walker

Updated Jul. 25, 2024 6:44PM EDT / Published Jul. 25, 2024 6:43PM EDT

Kaylee Greenlee Beal/Reuters

Vice President Kamala Harris has joined TikTok. “Well, I’ve heard that recently I’ve been on the For You Page, so I thought I’d get on here myself,” Harris said in her first video on the platform Thursday. As for why Harris wanted to join the Gen Z-dominated platform, her campaign manager, Rob Flaherty, said it was to reach voters. “Our job as a campaign is to break through the noise and make sure we’re talking to voters wherever they are — TikTok is one of those landscapes, and we’re leaving no stone unturned," Flaherty told People. Flaherty added that with this account, Harris can “engage with a key constituency” in an “authentic” way. While Harris has only been on the platform for a day, memes of her have been going viral for weeks. Her reference to a coconut tree during a 2023 White House event has been used as a sound for countless videos and now Harris has been brat-ified by Charli XCX fans.

Read it at People

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Kamala Harris Has Joined TikTok

Clay Walker

Kaylee Greenlee Beal/Reuters