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Meet J.J. Balaban, the Man Behind the Ad that Helped Joe Sestak Defeat Arlen Specter

It’s the best political ad of the campaign to date—a 30-second spot that hung George Bush around Arlen Specter’s neck. Benjamin Sarlin talks to the adman who helped bring down a Senate legend.

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Arlen Specter, and his wife Joan Specter, right, leave the election party after Specter gave his concession speech to supporters, Tuesday, May 18, 2010, in Philadelphia. (Carolyn Kaster / AP Photo)

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