This Trendy (and Clean) Beauty Brand Has Everything You Need for Five-Minute Makeup

I’ll be honest and say this product is an absolute game-changer for me. The act of applying just the right amount of concealer to hide my blemishes and dark circles, followed by a smattering of foundation, takes up more time than I’d like to admit, so it’s nice to have a multi-use product that acts as both concealer and foundation to save me time and money.Merit Beauty’s concealer stick is petite but packs a punch with how little you need to cover imperfections and blend the makeup into your skin. It doesn’t give you a full coverage look, but instead gives you a natural, medium-finish look that still looks like skin. I was a bit nervous that this product would dry out my skin, but it was actually very creamy and moisturizing and glided on without being the least bit greasy.It worked wonderfully as an under-eye concealer and everyday foundation, and even eight hours into the workday it was still as present as it was when I applied it that morning. The real trick with the concealer stick is knowing exactly what shade to wear, but Merit Beauty features photographs of models wearing every shade of The Minimalist - Perfecting Concealer Stick, so you should be able to identify exactly what shade you need to order to match your skin.

I always have fun with blush. While you can certainly create a fun look with playful eyeliners and seductive shadows, there’s something to be said for a perfect blush – one that compliments your skin and brightens up your whole face with just a few swipes.What I immediately appreciated about Merit Beauty’s Flush Balm was how easily the balm applied over the apples of my cheeks, giving them a beautifully pigmented, but super-natural look. I took the balm and applied it directly with two swipes over each of my cheeks before blending it into my skin with Merit’s Brush No.1. I even used the cheek balm as impromptu lipstick a few times to great effect.I personally love the Flush Blam in the Cheeky shade, a sweet soft pink, but the brand also offers peach, burgundy, cream, and berry shades—all adventurous, staple cheek colors to suit a variety of seasons and skin tones.

I don’t normally use a ton of brushes or sponges to apply my daily makeup. With only about ten minutes to spare in applying my makeup, I don’t put too much time or effort into delicately applying my makeup with brushes. I rely heavily on my imperfect fingers. That said, it’s nice to have one single brush that can do the work of a whole collection of brushes.While Merit Beauty’s products do blend incredibly well into your skin, this blending brush finishes off the job and blurs the line between your makeup and your skin. I like to apply my Minimalist - Perfecting Concealer Stick and Flush Balm before gently working the products fully into my skin with the Brush No. 1.It only takes a few brushes across your face with these soft, forgiving bristles and you’ll immediately notice a more complete, well-blended look. Even though I usually skimp on brushes, this one is definitely worth the investment to round out your whole beauty routine.

As a former diehard Glossier fan, I couldn’t help but compare Merit Beauty’s Day Glow Highlighting Balm to Glossier’s Haloscope highlighter. Both products instill a gorgeous glow into your skin, but Merit Beauty’s Day Glow creates, by far, a much more natural look than the Haloscope highlighter. In fact, I tossed out my Haloscope highlighter after trying the Day Glow balm.Absent here are the unnatural glittery, shimmery effects you’ll get with most highlighters; instead, you’re creating a dewy, healthy highlight complete with a translucent glow that blends beautifully into your full makeup. I apply just a little bit of this highlighter on my cheekbones and even over my eyelids to create a glow that doesn’t look in the least bit artificial.The Day Glow Highlighting Balm comes in three shades: champagne, rose gold, and soft gold

There was a time in my life when I was super into lip stains and heavy-matte red lipsticks. And while I can certainly appreciate a beautiful red lip, the amount of effort that goes into maintaining a Marilyn Monroe-esque lip is quite intense. There’s something to be said for a lipstick that doesn’t feel like you’re wearing a heavy coat of paint.That’s why I particularly like Merit Beauty’s Signature Lip lipstick. This fuss-free, moisturizing lipstick glides on super easy and doesn’t feel like you're wearing anything at all. So you won’t go through the whole day feeling like your lips are dry, cracked, or super matte. I only needed to reapply this maybe twice throughout the whole day, and even then, I could have done without reapplying since the lipstick already looks so natural.The Signature Lip comes in eight gorgeous shades, including a classic pink and a deep brown.