Why Is Everyone So Damn Excited for the ‘Barbie’ Movie?

I can’t remember the last time there’s been this much advance enthusiasm for a movie, with every PR stunt executed so flawlessly. How are we not yet tired of the “Barbie” bonanza?

Kevin Fallon 

Senior Editor, Obsessed

Published Jul. 6 2023 7:02PM EDT 

Kevin Fallon

Senior Editor, Obsessed

kpfallon

kevin.fallon@thedailybeast.com

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