‘The Marvels’ Flop Proves Tying the MCU’s Future to Its TV Shows Was a Huge Mistake

Change the Channel

The box-office failure of “The Marvels” suggests that Marvel’s strategy of tying its movies and TV shows together is actually channel surfing its audiences away.

A photo illustration of the Marvel Studios logo being dragged down by a TV with the Disney+ logo on display.
Photo Illustration by Luis G. Rendon/The Daily Beast/Getty

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