Osama bin Laden’s Love for Pepsi, Coke, Nesquik: Is He Bad for Business?

Bin Laden's penchant for Pepsi and Nesquik triggered giggles—but likely not sales. Tricia Romano talks to branding guru Morgan Spurlock about the financial fallout.

Tricia Romano

Published May 9 2011 9:43PM EDT 

Tricia Romano

tromano

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