Date: May 25, 2011 30 Second Cost Per Ad: Asking price reportedly $1 million Charles Rex Arbogast / AP Photo Date: May 24, 2010 30 Second Cost Per Ad: $650,000 Total Audience: 7 million All data courtesy of Nielsen Media Research & Kantar Media Everett Collection Date: May 23, 2010 30 Second Cost Per Ad: $900,000 Total Audience: 13.6 million ario Perez / ABC via Getty Images Date: April 2, 2009 30 Second Cost Per Ad: $236,000 Total Audience: 16.4 million Date: May 18, 2006 30 Second Cost Per Ad: $292,000 Total Audience: 18.4 million Chris Haston, NBCU Photo Bank / AP Photo Date: May 16, 2005 30 Second Cost Per Ad: $1,220,600 Total Audience: 32.9 million AP Photo Date: March 1, 2005 30 Second Cost Per Ad: $195,300 Total Audience: 16.1 million 20th Century Fox / Everett Collection Date: May 13, 2004 30 Second Cost Per Ad: $570,400 Total Audience: 25.2 million AP Photo Date: May 6, 2004 30 Second Cost Per Ad: $2,000,000 Total Audience: 52.5 million Richard Cartwright, NBCU Photo Bank / AP Photo Date: May 20, 2002 30 Second Cost Per Ad: $582,600 Total Audience: 11.5 million Everett Collection Date: May 19, 2002 30 Second Cost Per Ad: $679,700 Total Audience: 13.2 million Getty Images Date: May 17, 2000 30 Second Cost Per Ad: $400,000 Total Audience: 14.4 million Everett Collection Date: May 25, 1999 30 Second Cost Per Ad: $242,700 Total Audience: 35.5 million Everett Collection Date: May 24, 1999 30 Second Cost Per Ad: $406,000 Total Audience: 19.8 million Gary Null, NBCU Photo Bank / AP Photo Date: May 24, 1999 30 Second Cost Per Ad: $300,500 Total Audience: 10.4 million AP Photo Date: May 12, 1999 30 Second Cost Per Ad: $106,900 Total Audience: 11.1 million CBS Photo Archive / Getty Images Date: May 14, 1998 30 Second Cost Per Ad: $1,424,400 Total Audience: 76.3 million Joseph Del Valle, NBCU Photo Bank / AP Photo Date: May 5, 1997 30 Second Cost Per Ad: $103,500 Total Audience: 15.2 million Columbia Pictures / Courtesy Everett Collection Date: May 20, 1993 30 Second Cost Per Ad: $650,000 Total Audience: 80.4 million AP Photo Date: May 22, 1992 30 Second Cost Per Ad: $200,000 Total Audience: 41.4 million AP Photo Date: February 28, 1993 30 Second Cost Per Ad: $450,000 Total Audience: 105.9 million Century Fox Film Corp / Courtesy Everett Collection