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SoulCycle Is a Booming Exercise Chain for the 1 Percent

Financial Fitness

Would you pay $70 to ride a stationary bike for 45 minutes while an instructor yells exhortations at you? At SoulCycle, thousands do so every day.

Filipa Ioannou
Filipa Ioannou
articles/2013/07/19/soulcycle-is-a-booming-exercise-chain-for-the-1-percent/130715-soul-cycle-tease_gvggkp
Joshua Bright/The New York Times, via Reux
Filipa Ioannou

Filipa Ioannou

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