As we start to plan our vacations and trips for the year, it’s time to think about how we’ll be transporting all of our stuff. Whether that’s keeping toiletries organized or finding a suitcase to fit everything, it can be a struggle to stay on top of your packing list. Target wants to be the one-stop-shop for everything for your trip with the launch of a new luggage and travel accessories brand called Open Story.
Open Story features a 40-piece range with prices starting at around $20 and staying below $180 — a far cry from how some brands are pricing their travel accessories (about 25-30% less, according to Target’s press release). The collection will feature things like backpacks, packing cubes, duffle bags, and my personal favorite, the carry-on and checked luggage. It’s lightweight, comes in a handful of neutral and more trendy colors, and has all the organization a girl could need.
The whole line is streamlined and sleek, with a handful of color options that range from classic black to trendy rose gold. Each piece has been thoughtfully designed, with things like integrated TSA-locks, USB ports for charging on the go, and 360° Hinomoto Silent Run Spinner Wheels for a quiet, easy roll. There are even sleeves on the backpacks so you can slip them over luggage handles while rushing to catch your flight.
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