Target’s in-house brands have expanded at a breakneck speed. The retailer isn’t slowing down in the spring with the launch of three new size-inclusive lingerie and lounge brands: Auden, Stars Above and Colsie.
“Within intimates and sleepwear, we know our guests want to look and feel their very best, and we see potential for Target to offer both current and new guests so much more,” said Jill Sando, senior vice president, general merchandise manager, apparel and accessories and home in a press release. That “so much more” means a better sizing experience with the Find Your Fit tool online that’s based on intense testing that the team did with hundreds of women.
Auden is the new lingerie offering. Simple, classic bras and bralettes that are functional and comfortable in sizes 32AA to 46G, all for under $22.
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Stars Above is an amazing lounge and pajama brand that starts as low as $12.99. Styles range from gorgeous two-piece sets to button-downs that could easily be worn with a pair of jeans instead of just to bed, to floral robes.
Colsie is activewear that you’ll actively enjoy wearing. Leggings, sports bras, sweatpants and more in soft neutrals, blacks, and greys. Sizing also goes from an XS up to a 3X.
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