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The New Cool: Can Coolness Be Studied Like a Science?

Like Ice

Jesse Singal talks to a scientist who's analyzing what it means to be cool today.

Jesse Singal

Published Jun. 18 2012 4:45AM EDT

articles/2012/06/18/the-new-cool-can-coolness-be-studied-like-a-science/science-of-cool-singal-teaser_pwl0wv — AP Photo (Dean); Corbis; Illustration by The Daily Beast

Jesse Singal

Jesse Singal

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