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The Number: $10 Trillion

That's how much money Indian and Chinese consumers are projected to spend in 2020. Dan Gross and Michael Silverstein, author of The $10 Trillion Prize, on the consumption habits of the emerging world markets.

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NWDB

That's how much money Indian and Chinese consumers are projected to spend in 2020. Dan Gross and Michael Silverstein, author of The $10 Trillion Prize, on the consumption habits of the emerging world markets.