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The Psychological Strategy of the Tiger Ad and Why It Will Backfire

Nike’s new ad doesn’t just insult the departed. Adam Hanft says it insults us all with a transparent attempt to profit off the fundamental American belief in redemption.

Adam Hanft
Adam Hanft
articles/2010/04/09/the-psychological-strategy-of-the-tiger-ad-and-why-it-will-backfire/hanft-nike-ad_93247_tjaftc
Ross Kinnaird / Getty Images
Adam Hanft

Adam Hanft

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