‘The Puppy Bowl’: The Super Bowl’s Fiercest Rival

It’s the adorable alternative to the big game—and it’s gaining steam, with 12.4 million viewers last year. A look behind the scenes at what it takes to be a puppy superstar.

Lori-Lee Emshey

Published Feb. 2 2014 6:45AM EST 

Lori-Lee Emshey

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