Innovation

The Secret to Making Green Tech Like Solar Panels Go Mainstream

SUNNY DISPOSITION

Green energy is relatively affordable and popular—but people don't buy it. Two researchers figured out why.

Tarpley Hitt
Tarpley Hitt 

Reporter

solar panels with a person looking over them and sun shining hypocrisy solarize connecticut david rand gordon kraft todd
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Tarpley Hitt

Tarpley Hitt

Reporter

Tarpley.Hitt@thedailybeast.com

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